PROBLEM: Create a campaign that explains inclusion within diversity on your school campus with measurable strategies. 

INSIGHT: Microaggressions subconsciously create a divide within communities and hinder inclusivity. Regardless of who we are or where we come from, we all have unintentional biases.

SOLUTION: Create the campaign, #checkUOself, that places microaggressions around campus on posters. Each poster leads to an interactive website with a pledge that can be signed. Introduce a new student orientation that teaches the new generation of students at UO about their unconscious bias and combating microaggressions. 

WORK: Passionately worked with professors to understand the scope of diversity at UO, sifted through multiple Diversity Reports and summarized applicable points of data, released mock campaign for future implementation. 

THE DECK:

 

PRINT EXAMPLES: 

 

CAMPAIGN VIDEO:

 
 
 

Strategy: Zaria Parvez

Spec Design: Zaria Parvez (me)

Production + Graphics: Skyler Howe